Start 2017 off right by making these 3 resolutions!
1) Education
According to a recent Modern Salon Magazine survey, 71% of respondents said they receive business education through professional and industry websites. Indeed, digital education (i.e. blogs, articles, and live or recorded webinars) is a large part of how today’s beauty professionals are learning, leaving behind traditional education such in-person tradeshow classes and print magazines.
It’s time to start paying more attention to digital education! By following your distributors, software providers, and favorite business gurus on social media you can keep yourself up to date on the latest business and style trends that effect your salon or spa. Visiting industry websites and attending webinars with other owners is also helpful, and convenient!
Here are some just a few of our favorite educational sites and social accounts to follow this year:
- Day Spa Association: dayspaassociation.com, facebook.com/DaySpaAssociation
- Patti Biro: facebook.com/pattibiroandassociates
- Social Beautify: socialbeautify.com, facebook.com/SocialBeautifyMarketing
Of course, don’t forget to check out our blog and facebook pages as well!
2) Training
Did you know that your clients can book appointments and purchase products online? Are you aware Transcend can automatically email and text your clients with appointment reminders and promotions? Did you know that you can create membership and loyalty programs within your software?
Many clients do not utilize many of the amazing features Transcend offers. Even worse, some clients also pay for third party applications that they don’t need! For 2017, save yourself money by taking full advantage of your all-inclusive software. We offer FREE training classes throughout the week on topics ranging from inputting inventory to setting up DARCI. You can sign up for classes by clicking HERE.
3) Social Media
In 2017, it is imperative that your business has a vibrant social media presence! According to a recent study, 8 out of 10 small business use social media to drive growth and 3 out of 5 business report gaining new customers through social media. Also, 46% of web users look to social media before making a purchasing decision and spend an average of 37 minutes on social media sites.
Whether you are starting from scratch, need to rebrand, or just need to update your pages with fresh content, this is the year to up your social media game. For this reason, we have partnered with Social Beautify, a social media firm that provides everything from logo design and branded templates to full setup and management services. Check them out HERE and let them know you are a ProSolutions customer!
