Salon and Spa Digital Marketing Part I: Yelp! With over 20 million reviews and 60 million regular users, Yelp! is important for small businesses. Studies show several positive Yelp! reviews can increase new client visits by as much as 40%, while negative reviews can cripple or even shutter your salon or spa. Why Should […]
As I stood in our tradeshow booth at the end of the Premiere show, Orlando, a tired looking woman approached and said “You all suck! I’ve been to every software company in this place and you’re all the same.” I was taken aback as I was certainly not expecting that introduction! So I laughed and […]
Who Are You? Not who do you want to be, but who are you right now? What’s your identity? What’s your brand? Countless salons and spas haven’t given these simple questions any thought, resulting in poor sales and even shuttered doors. Simply put, your brand is your promise to your customer. It tells them what […]
Looking for the ideal software to run your salon or spa is no easy task! Here are 5 things to look for before committing: How Long Has The Company Been In Business? Working with the new kid on the block has its appeal, but when it comes to choosing a tool to run your business, […]
We are excited to announce that ProSolutions owner, Matthew Wiggins, has been invited to teach at Premiere Orlando May 31st and June 1st. He will be speaking specifically about digital marketing and how it applies to the beauty industry. Course Description: Marketing for today’s salons and spas has changed a lot since the days of […]
We all know that indulging in spa and salon services is an excellent way to reduce stress—and with the holiday season approaching, stress levels are escalating. Taking time for relaxing activities benefits our clients and their families, while giving us the opportunity to do our best work. Here are some simple tips for encouraging your […]
I hear about it on every news station; it’s on every billboard on every corner. There isn’t a political speech given these days that doesn’t mention it. And I’ve always wondered, Why is diversity so important? Growing up, I was taught not to see color. “We’re all children of God, and we all deserve equal […]