Customers are increasingly expecting more experiences for their dollar than traditional beauty and wellness treatments: complimentary champagne, access to amenities, fish pedicures…. you get the idea. As technology continues to explode, your salon or spa should be taking advantage of all the new and fun ways your clients can engage with your business and your services. Here are some ideas for your salon or spa to incorporate technology so you can offer more experiences to your clients.
Smartphone & Tablet Apps
Having an iPad in your salon or spa is the simplest way to incorporate fun and engaging tech with apps. For example, the InStyle Hairstyle Try-On app that allows your clients to combine a picture of themselves with a celebrity hairstyle or the Hair Color Booth app that gives your clients a preview of what they would look like with different hair colors. There are thousands of interactive apps geared towards beauty and wellness, take a peak around the app store and see what else would excite your clients. These fun apps give your customers something to fill their time while waiting in your lobby and gives inspiration to your stylists!
Mobile Nail Printers
Combining technology and beauty, mobile nail printers allow clients to make custom acrylic nails with designs or photos sent from an iPhone app to a small machine loaded with high-quality inks. These machines are a lot of fun for kids and adventurous adults and provide your spa with a fun experience that can’t be had at home. The machines currently range from $700 to $900 and can be setup very simply at nail stations. Check out this article to learn more.
Selfie Stations
According to reports, nearly 80% of today’s consumers say social media impacts their shopping choices, especially posts from their friends and family. Selfie stations give you the ability to leverage your social media impact with a continuous flow of organic posts and images from your clients that highlight your service providers’ talents. When creating a selfie station, follow this checklist from American Salon:
- A pretty backdrop (a clean wall or custom step-and-repeat);
- Good lighting (consider a ring light or track lights);
- Themed props like comment or other stick props (these are optional but add fun);
- A sign or decal with your salon’s Instagram handle and suggested hashtags.
These are just some of the ideas you can use to make your salon or spa more modern and fun by taking advantage of social media, smartphone apps, and technology. Keep your eyes out for other tablet apps and trends as they come along to ensure you are appealing to the younger generations!
