From stylists to therapists, owners to clients, people have strong feelings about allowing children in salons and spas. Many blog posts have been written about this topic on baby, women and industry websites… and the comments reflect the culture war. Whatever your stance, you need to adopt a clear policy to avoid any confusion (and […]
Tipping can be awkward, especially in salons and spas. Try googling “tipping at salons and spas” and you’ll see thousands of different articles about who to tip, when to tip, and how much to tip depending on all sorts of variables. It’s a dizzying maze of rules that few people can agree upon, leaving a […]
Salons and spas often suffer from unpredictable client scheduling and little guarantee of stable, reliable income every month. Massage clinics have adapted the membership model to make massage membership a multi-billion dollar industry in just a few years. You can jump on the bandwagon and increase your revenue by starting your membership program today by […]
When advertising online, especially on social media, you must make sure that your efforts match your salon or spa’s personality by speaking with an authentic business voice.What is an “authentic business voice”? Here’s an example: Let’s say that you are the owner of a beautiful day spa that wants to start a social media push […]
Unfortunately, people are more likely to write an online review after a negative experience than a positive experience. This means that although you may have mostly satisfied customers, review sites such as Yelp!, CitySearch, YP, Google, Facebook, etc. may tell a different story. But don’t be discouraged! Review sites are not only for customers, they’re […]
Gift cards (and gift certificates) are extremely important for generating revenue, yet few salons and spas focus on this aspect of their business. A recent study shows that almost 70 percent of beauty related businesses are selling an incredibly low number of gift cards/certificates, between 0-50 each quarter! This blog addresses why gift cards are […]
Just because a major spa has decided to do something a certain way does NOT make it a trend. To be a trend, the entire industry must be moving, if slowly, in that direction. An excellent example is the surfing “trend” where some spas are incorporating surf lessons into their wellness programs. Sure, a few […]
Customers have a tendency to dictate how and when their services are performed, but who is the professional at your salon or spa? You or your customers? The old adage “the customer is always right” certainly works well in client relations, but is not necessarily the best way to run a business. You and your […]
Motivate Your Staff With Transcend’s Fortune Teller! Your employees may love your work environment and have a passion for the beauty or wellness industry, but they’ll be gone in a heartbeat if you don’t pay them well. No matter how great your salon or spa is, your employees will only be motivated to work hard […]
In a previous blog, we discussed ten different ways to increase referrals to your business. This blog will address Referral Programs and how to establish a successful program using your salon or spa software. What Are “Referral Programs”? Referral Programs encourage current customers to talk as much as possible about your salon or spa. They […]
10 Tips To Increase Referred Clients Referrals are an effective form of advertising and incredibly important to most small businesses. By having your customers advertise for you to their friends, relatives, and coworkers, you are creating another marketing avenue that costs little or anything at all. So what’s the biggest impediment to getting referrals? Being […]
FIRE THEM! That’s the first bit of advice most owners or managers are given when they share stories about “toxic” employees at their salons or spas, but this isn’t always the best advice. It may be better to engage with a difficult employee, especially one that you want to keep for any number of reasons […]
Salon and Spa Marketing Part IV: Compelling Content! Our last two blog posts stressed the importance of compelling content for your salon or spa’s social media accounts, but what exactly do we mean by “compelling content”? Let’s dig deeper. Today’s social media strategies are less focused on accumulating likes and followers and more about engaging customers […]
Salon and Spa Marketing Part III: Twitter! Engaging with customers on Twitter helps boost brand awareness and may result in higher sales. With Twitter tools steadily gaining traction in sales, marketing and prospecting for salons and spas of all sizes, it’s important to understand how to get the most value out of your tweets – […]
Salon and Spa Marketing Part II: Facebook Is Not Dead! With over 1 billion active users and an increasing focus on advertising and marketing, Facebook is the largest social media site and provides unparalleled access to customers. Facebook can help drive online sales, increase local sales, and raise brand awareness for your salon or spa. […]
If you want to increase retail sales, stop “selling” retail. Have you ever been asked “would you like to buy some product today?” by a staff member at a salon or spa? If you answered yes, then you know this question is an enormous turn-off. It is also a quick and easy “Yes-No” question that […]
